Then and Now: How Cereal Mascots Have Changed

capncrunch-cerealboxIt’s funny to think as an adult how bland and tasteless my box of Fruity Pebbles might be without the unshaven, spastic faces of Fred, Barney and the rest of The Flintstones gang adorning its rainbow splattered box. True, though, there exist cereals that avoid the mascot schtick (often geared towards health-conscious adults) my favorite brands will always be the ones that capture my attention visually with their assortment of colorful characters and oft-times zany adventures. For my money those Photoshop-ed boxes of of bran will simply never compare to a strawberry-flavored Frankenstein’s Monster or the rest of his fruity brood no matter how hard they try.

That said, I thought it might be fun to take a look at some of breakfast’s most famous icons to see how they’ve changed over the years. It’s interested to note that not only the mascots have changed, but the name of some of the cereals as well– many dropping the “sugar” portion of their name for a “healthier” sounding alternative.

Trix the Rabbit... Then and Now

Trix the Rabbit... Then and Now

Sugar Bear... Then and Now

Sugar Bear... Then and Now

Lucky... Then and Now

Lucky... Then and Now

Tony the Tiger... Then and Now

Tony the Tiger... Then and Now

Dig'Em the Frog... Then and Now

Dig'Em the Frog... Then and Now

Cap 'N Crunch... Then and Now

Cap 'N Crunch... Then and Now

Rondal Scott III is an illustrator and graphic designer who tackles each day with Red Bull-induced enthusiasm and is a self-professed Twitter addict. He’s illustrated several independent children’s books and in 2009 his obsession with horror movies and pop culture inspired him to establish the Strange Kids Club, a virtual clubhouse for geeky, pop culture nostalgia.

 

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